Posted on 27th June 2018 at 14:50
Helios Vision Optometrists focused on new website from it'seeze Web Design Taunton to raise awareness of top end eye-care business.
Helios Vision is focused on the delivery of high quality eye care to its customers and they approached it’seeze Web Design Taunton to launch a brand new website to develop an online presence.
Offering considerably shorter waiting times than the NHS and with the latest technology and a highly trained team, Helios were keen to develop a website which was both professional and clinical in look and it was important to reflect their clinical logo colours to their target audience in the Sherborne/Yeovil area as well as the wider Somerset/Dorset region. They also wanted to increase awareness of private eye treatment throughout the area. Finally, there is also an audience of registered insurance companies (private health etc), as well as opticians and medical professionals.
As many of their patients are elderly and with poor sight, an easy to navigate website design was key, and it was also important that the content be styled in eye-catching ways to keep the user engaged whilst they looked for the relevant medical information.
The new responsive website, designed by it’seeze Web Design Taunton, uses white content sections and blue and green gradients across the site to coordinate with the Helios logo. These also help to brighten the site and catch the user's attention.
Clear points of contact are in the header and footer as well as within each page. A text enlargement button has been fixed clearly on each page so that users with poor sight are able to access all the relevant information.
YouTube videos and downloadable eye charts are also incorporated and the live website is now full of factual and useful information for patients presented in a contemporary and clear manner. Professional stock images have also been used to further enhance the look of the website
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