Technology continually advances, and with it the importance of a blog to increase web presence. This is particularly true for the growth of most small businesses. 
 
So, here are four compelling reasons for every small business to start blogging. 
BOOST YOUR SEO 
 
Search engines are constantly monitoring websites for fresh and relevant content, and blogging is a simple and inexpensive way to achieve this. As you blog, you are providing the likes of Google, Yahoo, Bing et al with new data, and with practice you can also introduce the important keywords that potential customers will use when searching for your services or products. 
DEVELOP ENGAGEMENT WITH NEW AND EXISTING CUSTOMERS 
 
A good blog can help you to connect with a new audience as well as cement your relationship with existing customers. Regular blog posts enable you to build trust and allow you to engage further by responding to comments in an active comments section. 
 
BLOG TO PROVE YOUR INDUSTRY EXPERTISE 
 
An informative blog can go a long way to establishing your business as a leader in your field. Helpful and enlightening blogs become a valuable resource on your website, showing your credibility and expertise. In turn this will help increase promotion of your brand, increase leads, and generate new business. 
GENERATE CONNECTIONS THROUGH SHARING YOUR BLOGS 
 
This can be the most important benefit of blogging, giving you the opportunity for some free online marketing. Visitors can share a direct link to your blog, send it to a friend or perhaps tweet it - the opportunities are many! 
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